Hong Kong retail group Dickson Concepts has announced a new strategic partnership with Harvey Nichols – a company it owns – which will enable more Hong Kong shoppers to access the UK department store chain online.. As part of an initiative to link Hong Kong and UK stores and eCommerce operations, consumers in Hong Kong will be given greater access to previously UK exclusive products … And as a result, they become our store customers. Shop Online Now. And we don’t want to overwhelm the store with screens,” reflects Poon. Engagement drives conversion Poon says that in luxury goods, conversion rates are higher offline than online not only because shoppers can touch and feel the product in a store, but also because of a lack of service online. Whenever you have someone serving you … it gives you much more confidence. That summarises the philosophy behind the new Pacific Place concept store for Harvey Nichols in Hong Kong, designed by Studio Four IV and created “to optimise the synergies between our online and offline platforms,” explains Poon. Today, Harvey Nichols is a fashion powerhouse selling a variety of selection of international brands. Discount hotels near Harvey Nichols, Hong Kong. Harvey Nichols Pacific Place. Because we’ve never done something like this before, and we don’t think there are a lot of other retailers we can refer to. That screen solution is replicated in store where one of the five or six stylists on duty can also recommend items that might match or suit the shopper, adding a more personal touch to the experience. Their Hong Kong store opened in October 2011 and today there are 2 Harvey Nichols department store in Hong Kong. Community See All. Harvey Nichols’ exclusive selection of international brands have made it the place to be for fashion lovers in Hong Kong. Shopping & Retail in Hong Kong. “Once you drive a customer into the store, you have the chance to convert them and hopefully attract a lot of first-time visitors as well. And even if you don’t have a physical space, I think the human interaction between a customer and a personal shopper or a stylist is important.”. “I think the physical space is important. And hopefully this would create a differentiation between our online platform versus all the other platforms out there and really give our customers that consistent experience that they would expect whether they’re shopping in the store or online,” says Poon. Shoppers can assemble a complete outfit if they wish, including top, skirt, shoes and handbags and see them all together. Luxury retailer Harvey Nichols has revealed its revamped store in Hong Kong’s Pacific Place with a new concept by boutique design firm Studio Four IV.. Throughout the store, some racks have been replaced with screens, most of them around 50” because that size gives the closest simulation to the real size of the apparel. Harvey Nichols - Knightsbridge luxury department store with two shops in Hong Kong Harvey Nichols is a luxury department store, founded in 1831 in Knightsbridge, London. Harvey Nichols (Hong Kong) 8 years 3 months. “That is now one of our most successful menswear brands. Harvey Nichols soon became the place to shop and attracted the high profile individuals like Princess Diana. Culture. Several years ago in the UK, Harvey Nichols introduced a button on its website where shoppers could click to connect with a stylist from the Harvey Nichols store closest to them. LANDMARK store was opened in 2005 and spreads across 60,000 square feet over five levels, providing menswear and womenswear, shoes, handbags and accessories, and beauty products. Hourglass Virtual Masterclass. Their Hong Kong store opened in October 2011 and today there are 2 Harvey Nichols department store in Hong Kong. Most of the floors was devoted to fashion and soon Harvey Nichols became known for introducing luxurious fashion labels like Max Mara and Nicole Farhi to the public. It is what Poon describes as “cross category”. Straight from Knightsbridge to Pacific Place, Harvey Nichols brings a slice of London’s finest to Hong Kong. 45,489 people like this. A lot of the major designer brands have very big flagship stores now. Like menswear label Wooyoungmi, which Harvey Nichols was the first to expand across the region and beyond. “Since we launched that in the UK, we’ve seen that on average, when our customers first engage with one of our stylists they’re five times more likely to buy something, and they spend twice as much as they normally would. “Online, we focus on our international offering and inside the stores, we focus on a lot of new emerging brands and local offerings.” Those include upcoming Japanese and South Korea brands yet to establish the sort of top-of-mind brand recall which would enable them to sell in high volumes online. Harvey Nichols store can be found at Pacific Place, 88 Queensway, Hong Kong. She added that adopting new technology was a smart move by Harvey Nichols, because it can create a seamless shopping experience, from online to offline, and boost customer loyalty within a … In 1996, Harvey Nichols Group plc was listed on the London Stock Exchange, and has 12 stores situated in major cities like London, Dubai and Istanbul. “Before jumping into a big expansion spree straight away, we thought we would open this and take some time to gather customer feedback on it. Join our exclusive email list for your weekly edit of the best fashion, insider tips and events in Hong Kong - plus exclusive offers you won't want to miss. From early days – before the new store opened – Poon says a large proportion of customers were buying online and opting to collect in a store. ... Gallery: Harvey Nichols Landmark store reopening party. M/F, Mandarin Oriental Hong Kong, No.5 Connaught Road, Central 5 Connaught Road Central 0.2 km from Harvey Nichols Store (Central) “ Great afternoon tea experience... ” 16/09/2020 See More. Currently, they offer menswear, womenswear, accessories, bags, shoes and jewellery. These tips can help, VIDEO: Here’s what it’s like to work in the adult industry, Unlimited access to news,insights and opinions, Independent research reports and forecasts. And I think what’s interesting about this is that, especially in new markets, where we may be lesser known for playing such a store would also create so much awareness about our online platform for that particular country. It begins outside where an interactive screen is built into the shop window allowing customers to browse products online. “As a result of all this, we’re essentially able to reduce our physical space by half, to 40,000sqft, but at the same time, triple the number of products we can show to our customers,” explains Poon. Harvey Nichols, which in the 90s enjoyed cult status thanks to its lampooning in hit TV comedy Absolutely Fabulous, is owned by the Hong Kong-based luxury goods billionaire Sir Dixon Poon. Harvey Nichols in Hong Kong has unveiled a retail concept it believes will win favour from online shoppers and enhance the customer experience of those who want to shop … And we think it’s the first of its kind, certainly in Hong Kong and probably elsewhere in the world in terms of how we’re showing the online products and the offline products within one space and really making that the heart of the store. E-commerce Styling Manager (Personal Shopping) Harvey Nichols (Hong Kong) Aug 2018 – Present 2 years 3 months. For a lot of our brands, when you look at it online, you may think, ‘oh, I don’t understand why that particular blazer may cost £1000 or £2000’. So the company is replicating the level of engagement in stores online. Customers are now shopping Harvey Nichols not because they are looking for a particular brand, but because they know that every time they come in, they can find something new. “This is actually driving a lot of traffic to stores. When you have products like that, and customers come in and find something they have never seen before, that’s something they really like.”. “We think this is a much more interesting and fun way to shop. “So whether it’s face to face conversation or by text, you can communicate with the stylists and get the advice or recommendations that you need. Harvey Nichols in Hong Kong has unveiled a retail concept it believes will win favour from online shoppers and enhance the customer experience of those who want to shop in a brick-and-mortar store. It’s important to think about how you can leverage the online platforms to create traffic.”, Besides stocking traditional customer favourite brands such as Valentino and Bally, Harvey Nichols is using its physical stores to introduce new and emerging designers, many of them from Asia. “So, we really felt that we needed to have a store that customers would come to not just because they’re looking for a particular brand, but because they really enjoy the experience of coming. But he accepts that stores have to change a lot to meet the challenge. Book online for instant Confirmation and 24/7 Live Support! How we’re giving back during these uncertain times. Closed Now. Find high-end fashion and beauty, watch and jewelry retailers as well as take advantage of personalized shopping, tailoring services and bespoke gift wrapping when you shop at Harvey Nichols. Normally the product range across both are identical or at least extremely similar. The textile store was demolished and a new department store was formed. Harvey Nichols Hong Kong . Otherwise, it’s difficult to retain customers in a physical store environment. “In the past, maybe a lot of department stores could rely on a few brands, stock only those and the customers would come because of that. “You can click on any product that you see on the touch screen and then a model wearing that product will show on screen right away. Mandarin Oriental Hong Kong and Maximal Concepts join hands to open The Aubrey. This feature originally appeared in the quarterly Inside Retail Asia magazine. There is a lot of tech out there that is very cold, that doesn’t really enrich the customer experience. 45,989 people follow this. During the day, Hong Kong stylists will connect with customers online – but after 9pm, stylists based in the UK take over, ensuring service for as much of a 24-hour day as possible. Pearson: Our new retail format store had its grand opening on September 26, and this is our first new retail format store globally for Harvey Nichols and is the first store that optimizes the synergies between our offline and online channels. Invati Men Exfoliating Shampoo 250ml: shop online for Invati Men Exfoliating Shampoo 250ml on International Shops Online. In 1996, Harvey Nichols Group plc was listed on the London Stock Exchange, and has 12 stores situated in major cities like London, Dubai and Istanbul. Currently, they offer menswear, womenswear, accessories, bags, shoes and jewellery. One decision the Harvey Nichols team planning the new concept made early on was that technology installed in the store must have a customer-friendly purpose – not just feature in store because it is new. “The whole motivation behind this store is really building a format that we think is suitable for today’s retail world.”. “Through this, we’re really hoping to close the gap between online and offline in terms of service. SEE ALSO : Harvey Nichols opens in Hong Kong’s Pacific Place RiA: What are the elements that characterize this new retail concept? At Hong Kong’s Admiralty, UK luxury department store giant Harvey Nichols unveiled a retail concept in September last year that it hopes will win favour from online shoppers and enhance the experience of customers at its bricks-and-mortar store. The new Pacific Place format is a trial which, once fine-tuned, will be introduced elsewhere. Harvey Nichols, founded in 1831, is a British luxury department store chain with a flagship store in Knightsbridge, London.It sells fashion collections for men and women, fashion accessories, beauty products, wine and food. “As part of planning the store, we evaluated many, many different pieces of technology and hardware. Food & Drink. 3,305 check-ins. With a stable of international designers from Balmain, Karl Lagerfeld, Nina Ricci, Emanuel Ungaro, Matthew Williamson and some of the most exciting young designers today like Phillip Lam, Rodarte and Alexander Wang, Harvey Nichols has become a serious fashion destination. So how do you lure visitors into a physical store to peruse a vast online catalogue in an engaging and relaxed manner? But, for instance, we don’t have a store in Mainland China at the moment, or one in Japan. Locations: Harvey Nichols Landmark. And because of the product offer.”. 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